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Sustainability is fundamental to your brand's success

Sustainability is fundamental to your brand's success

  • Retailers serving 50% of UK shoppers pledged to halve environmental impact of the average basket
  • UK sales of ethical food & drink increasing more than 12% year on year
  • 50% of consumers go out of their way to purchase products with strong green credentials
A consistent narrative is critical

A consistent narrative is critical

Effectively communicating your sustainability credentials to all stakeholders is critical and proving increasingly difficult. Consumers are confused, retailers are demanding, and there's not enough collaboration in the business.

We built Clara™, the UK’s leading sustainability database

We built Clara™, the UK’s leading sustainability database

A knowledge base for data-driven decisions right across your business.

More than 100,000 businesses scored for their ethical and environmental impact. And 280,000 products scored against their environmental, social and nutritional impact.

Our data is unique and creates actionable insights at many levels.

Clara™ delves into the Impact Score Databank to give you insights and benchmarks at consumer, company, brand, category, and product levels.

100,000

Companies

13,000

Brands

280,000

Products

105

Categories

30+

Sustainability Measures

Clara™ data and insights can help you in three key ways…

1. Unparalleled benchmarks and insights to improve your sustainability impact

1. Unparalleled benchmarks and insights to improve your sustainability impact

  • Compare your products versus competitors and own-label
  • Live alerts of new product entrants and changes to product and company sustainability ratings
2. Help your sales teams better engage your retail buyers

2. Help your sales teams better engage your retail buyers

Align yourselves with retailer initiatives and demonstrate:

  • Environmental, social and nutritional credentials of your products
  • Ethical practices of your business
  • Your positive impact on the WWF and other initiatives to tackle climate change e.g. halving emissions of the average consumer basket
3. Enable marketers to communicate your positive environmental, nutritional and social impact

3. Enable marketers to communicate your positive environmental, nutritional and social impact

Create brand value by turning product data into engaging, credible sustainability communications

  • Proof-backed messaging
  • Reduced risk of greenwashing claims
  • Simple, clear & trusted messaging
Our Product Sustainability Measures

Our Product Sustainability Measures

Users of our Impact Score Shopping app tell us how important different sustainability measures are to them, and what criteria they want us to measure.

Certification and validation organisations

Methodology

We measure thousands of data points across products and companies, working with a network of researchers and certification bodies, and applying complex algorithms, to create sustainability ratings. Academics validate the whole process - learn more here>

This app is amazing… it should be integrated into the supermarket apps

Charlie Eades, Apple store review

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We're on a mission to help brands communicate better and sell more sustainable products. Want a demo? Complete the form and let's get talking.

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