Prevent greenwashing. Realistic sustainability.
While avoiding the risk of greenwashing, you can lead the transition to sustainable consumption.
We need to transition to sustainable consumption while achieving long-term viability.
- UK retailers have pledged to halve environmental impact of their customers shopping basket by 2030
- 50% of global plastic waste comes from packaging
- $4.3tn is the global cost of obesity
- <50% businesses are redesigning products to be more sustainable
Consumer goods are harming human health and the planet
But many busineses are focussing more on promoting their positive impact than on improving products.
Consumers don't trust what brands tell them, they are anxious about greenwashing. Retailers, investors and staff are demanding action from brands and their supply chains. CEOs admit their ESG progress doesn't stand up to scrutiny.
Our Impact Quadrant™ is a single source, like-for-like comparison which demonstrates impact across the measures over 80,000 consumers have told us they care about.
Understand your impact on people and the planet
Our tech platform, processes millions of data points every day to help you make data-informed decisions, right across your business.
Ratings - we rate products, brands and retailers for their impact on the planet
Insights – we help brands and their supply-chains reduce their impact and create competitive advantage
Understanding your fundamental impact enables you to determine environmental and social priorities, shape ethical commitments, manage stakeholdres and develop trusted relationships.
Powered by a rating system developed with academics from Harper Adams University
Our AI driven platform scours millions of data points to deliver sustainability insights and benchmarks at consumer, company, brand, category and product levels.
Purchasing behaviours
Brands Rated
Products Rated
FMCG Categories
Sustainability Measures
Our platform delivers...
A data-driven framework to underpin your sustainability goals
- Manage risk - can you demonstrate you're not misleading consumers or breaching legislation today?
- Product innovation - focus resource on the biggest impact projects with cross-functional, collaborative scenario planning.
- Long-term viaibility - pinpoint the topics that really connect with your customers and improve your marketing outcomes
Independent ratings that validate your environmental, nutritional and social impact
Prove your brand value by turning product data into engaging, credible communications:
- Proof-backed, measured messaging
- Reduced risk of greenwashing claims
- Simple, clear and trusted messages
Direct access to thousands of sustainability-savvy shoppers
Right time, right place...
- writing their shopping list
- in-store
- searching your competition's products
Help for your sales teams improve engagement with retail buyers
Align with retailer initiatives and prove:
- Environmental, social and nutritional credentials of your products
- Ethical practices of your business
- Your positive impact on sustainability initiatives e.g. WWF's Commitment For Nature
The sustainability measures that consumers care about
Users of our Impact Score® Shopping app tell us what product and business sustainability features are important to them, and what criteria they want us to measure.
Ratings methodology developed with academics
We measure thousands of data points across products and companies. Working with a network of researchers and certification bodies, we apply complex algorithms, to create the sustainability ratings. Academics at Harper Adams University review the whole process and work with us to develop new measures and improve the methodology as more data becomes available - learn more here>
Demo video of the Clara™ platform
A 1-minute introduction to our sustainability scoring database, Clara™
Get your FREE Impact Quadrant™!
Benchmark your brands and products' sustainability credentials against key competitors. Complete the form and we'll send you your free Impact Quadrant™. No obligations.