Impact Score Logo
Wheel showing our 14 measures

How we measure sustainability.

Consumers are demanding more sustainable products, but ‘sustainable‘ means different things to different people. And these demands vary according to their demographics and lifestyle. That’s why we measure and calculate the Impact Score® of 280,000 FMCG products across 14 different environmental, societal and nutritional measures. Because we all know sustainability is about more than just carbon.

Score Icons

Simple sustainability ratings.

Our academic partners at The University of Chester ensure our methodology is robust and our ratings make sense. Product ratings are accessible via our free app. Users scan a product, clock its sustainability rating, and decide whether to buy. Our app users trust our Impact Score® ratings, with 83% 'swapping out' to buy a more sustainable product as a result - it works!!

Ecover washing liquid with impact score rating

Rich data you can use now.

We have thousands of daily app users. And we can see exactly what they do. What measures they care about, the companies they search, what products they scan, the alternative products they choose to view… This gives us real time insights about your consumers’ buying behaviours, as well as historic data spanning back to 2018 when our first app was launched. Working with our team, we can help you understand and forecast your consumers’ demands, so you can get on with your job, with new consumer insights and clarity.

3 detergent products each showing their impact score

Benchmark your brand.

Our market-leading software helps you distil millions of societal, environmental, nutritional and first-party data points. We rate over 280,000 products against societal, environmental and nutritional measures. So you can compare how your brand and products stack up against your branded and owl-label competitors. Our team of sustainability experts can also help you improve your brand and products’ Impact Score®.

logos of several certification and validation organisations

Methodology

We measure thousands of data points across products and companies, working with a network of researchers and certification bodies, and applying complex algorithms, to create sustainability ratings. Academics validate the whole process - learn more here>

I've just scanned half the products in my kitchen and was amazed to see how bad my shopping choices have been! This is a fantastic app that will change the way I purchase goods.

App User 'Tom Beaufort Lloyd'

Our data is unique and creates actionable insights at many levels.

Using our first party data, you’ll gain insights and benchmarks at consumer, company, brand, category, and product levels.

81,298

App downloads

270,947

Rated products

111,384

Rated companies

146,838

Product searches

426,688

Product scans

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