Sustainability is fundamental to your brand's success

Sustainability is fundamental to your brand's success

  • UK retailers have pledged to halve environmental impact of their customers shopping basket by 2030
  • UK sales of ethical food & drink are increasing more than 12% year on year
  • 50% of consumers go out of their way to buy products with strong sustainability credentials
Impact Quadrant showing the confectionery category

But are you a leader, or a laggard?

Consumers don't trust what brands tell them, they are anxious about greenwashing.  Retailers are demanding action from brands and their supply chains. 

Our Impact Quadrant™ is a single source, like-for-like comparison across the sustainability measures over 80,000 consumers have told us they care about.  

We built Clara™, the UK’s leading sustainability database

Powered by the UK's leading sustainability database

Our tech platform, processes millions of data points every day to help you make data-informed decisions, right across your business.

Ratings - we rate products, brands and retailers for their impact on the planet

Insights – we help brands and their supply-chains reduce their impact and create competitive advantage

The shoppers champion – we enable consumers to easily identify and buy more sustainable products

Powered by a rating system developed with academics from Harper Adams University

Our AI driven platform scours millions of data points to deliver sustainability insights and benchmarks at consumer, company, brand, category and product levels.


App Interactions


Brands Rated


Products Rated


FMCG Categories


Sustainability Measures

Our platform delivers...

1. Unparalleled benchmarks and insights to improve your sustainability impact

A data-driven framework to underpin your sustainability goals

  • A consistent narrative and measurement across the business
  • Benchmarking performance against competitors and own-label
  • Monitoring trends to speed up your sustainability journey
3. Enable marketers to communicate your positive environmental, nutritional and social impact

Independent ratings that validate your environmental, nutritional and social impact

Prove your brand value by turning product data into engaging, credible communications:

  • Proof-backed, measured messaging
  • Reduced risk of greenwashing claims
  • Simple, clear and trusted messages
Image of app user searching Cadbury product

Direct access to thousands of sustainability-savvy shoppers

Right time, right place...

  • writing their shopping list
  • in-store
  • searching your competition's products
2. Help your sales teams better engage your retail buyers

Help for your sales teams improve engagement with retail buyers

Align with retailer initiatives and prove:

  • Environmental, social and nutritional credentials of your products
  • Ethical practices of your business
  • Your positive impact on sustainability initiatives e.g. WWF's Commitment For Nature
Our Product Sustainability Measures

The sustainability measures that consumers care about

Users of our Impact Score® Shopping app tell us what product and business sustainability features are important to them, and what criteria they want us to measure.

Badge confirming ratings developed by Harper Adams University and Impact Score

Ratings methodology developed with academics

We measure thousands of data points across products and companies.  Working with a network of researchers and certification bodies, we apply complex algorithms, to create the sustainability ratings. Academics at Harper Adams University review the whole process and work with us to develop new measures and improve the methodology as more data becomes available - learn more here>

Demo video of the Clara™ platform

A 1-minute introduction to our sustainability scoring database, Clara™

Get your FREE Impact Quadrant™!

Benchmark your brands and products' sustainability credentials against key competitors. Complete the form and we'll send you your free Impact Quadrant™. No obligations.

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