We have seen how quickly greenwashing claims can undermine years of brand-building efforts and activism isn't just about activists. 

• Consumers don't trust what brands tell them; they are anxious about greenwashing
• Colleagues, retailers and investors are demanding action from brands and their supply chains
• CEOs admit their ESG progress doesn't stand up to scrutiny
• The CMA is becoming more active, regulations are tightening and reporting is onerous

• UK retailers have pledged to halve environmental impact of their customers shopping basket by 2030
• 50% of global plastic waste comes from packaging
• $4.3tn is the global cost of obesity
• <50% businesses are redesigning products to be more sustainable

CLARA™ processes millions of data points every day to help you make data-informed decisions, right across your business.

Measure - we help brands understand their fundamental impact by measuring, benchmarking and reporting product-level sustainability impacts across 300,000 FMCG products

Action – we help brands determine environmental and social priorities, shape ethical commitments, simplify data collection and reporting, and develop trusted relationships across all their stakeholders

The stakes for sustainability compliance are higher than ever, and the risk of reputational damage or financial penalties is real. Our tools help proactively address these concerns.

• Understand risk exposure across your sustainability practices
• Monitor for potential compliance gaps and stay ahead of evolving regulations
• Ensure alignment with investor expectations and retailer demands

Greenwashing is a major concern in the FMCG industry.  Consumers are becoming more aware, and regulations are tightening.  Staying compliant and transparent is no longer just a choice – it’s essential.

Prove your brand value by turning product data into engaging, credible communications by:

• Reducing risk of greenwashing claims with proof-backed, simple, clear and consistent messages
• Demonstrating alignment with retailer sustainability initiatives
• Pinpointing the topics that really connect with your customers and improve your marketing outcomes
• Collaborating on NPD with data-driven impact insights

Sustainability reporting requirements are challenging, time consuming and costly.  Meeting them requires a clear understanding of what matters most to your stakeholders and your business.

We have the social and environmental impact data on your products to help you:

• Identify key environmental, social, and governance (ESG) issues
• Reduce reporting complexity and save time and money collecting and analysing data
• Stay ahead of regulatory changes and ensure your reporting is data-driven, transparent, and accurate

We measure thousands of data points across products and companies.  Working with a network of researchers and certification bodies, we apply complex algorithms, to measure impacts and assign sustainability ratings. Academics at Harper Adams University review the whole process and work with us to develop new measures and improve the methodology as more data becomes available - learn more here>